Turn ten minutes of expert talk into weeks of signed content.

Your experts answer one link, out loud. Quotem makes articles, posts, graphics and clips in their words. Nothing ships unsigned.

See what's live

How Quotem works, start to finish

A walkthrough in five steps. One: the marketing team sends an expert one question as a link. Two: the expert answers out loud on their phone, with no login or app. Three: Quotem writes a full set of pieces in their words, including an article, social posts, graphics and short clips. Four: each line of a piece links back to the moment it was said in the recording. Five: named people approve the exact wording, and the approval is recorded.

    A recreated walkthrough of the live product. The pieces shown and the approval record are real.

    One marketing manager. Eight jobs at once.

    They're meant to set the strategy. Instead the week goes on extracting ideas, making assets and chasing people for sign-off.

    Your expert

    Waiting for a meeting slot that never comes.

    Your marketing manager

    Doing all eight, on top of the strategy.

    InterviewerFind the question that gets past the polished answer.
    WriterTurn a conversation into something worth reading.
    EditorKeep the argument sharp and the expert recognisable.
    DesignerMake every asset look like it belongs to the firm.
    Video producerFind, cut, subtitle and frame the useful moment.
    Project managerTrack every request, dependency and deadline.
    Compliance chaserFind the right reviewer and keep what they approved.
    DistributorReshape the same thinking for every channel.

    Quotem

    Not on the team yet.

    Nothing here yet

    Your experts talk. Your marketers choose and govern. The production work stops swallowing the week.

    What one recording becomes.

    Real pieces made with Quotem from James Gayle's own recordings, shown exactly as they were approved, in the places they're made for.

    Short clipSubtitled, in portrait, square or widescreen
    The Straw Hat GroupCompany page

    A client turns up tomorrow with no ad budget at all. Our CEO James Gayle reckons that's a good thing.

    "I'd establish who their audiences are, who their customers are, what their pain points are, why they usually buy from them, and what's the real need."

    Only then does anything get made.

    "And then we'd create some kind of long-form content around that particular topic, whether it's a vlog, a podcast, something along those lines, and then use that as the fuel to power an entire organic social flywheel."

    "From there, we distribute, we activate personal brands, and we use that as the main catch-all to bring in new leads."

    One piece of long-form content, built on a real understanding of the customer, doing the work of a media budget.

    LinkedIn postApproved 20 September 2026
    Insights

    Original thought is the gold dust for brands in 2026

    By James Gayle

    Organic marketing in 2026 is anything that can reach someone for free. The important word in that is creative.

    It is a mixture of social media, organic web content and email marketing. A variety of different activities, joined by the fact that they can reach someone without paying for it.

    Original thought is the gold dust, whatever the platform

    Original content, original thought and genuinely memorable content, no matter the form or platform it is on, is ultimately the gold dust that all brands should be chasing after.

    ArticleApproved 20 September 2026
    James Gayle
    Quote graphic: There are no buttons you can tick to guarantee yourself a citation. James Gayle.

    James GayleThere are no buttons you can tick to guarantee yourself a citation.

    Quote graphicApproved 17 September 2026
    James GayleFounder
    Carousel slide 1: The hardest part of B2B TikTok is not filming. It is getting a colleague to say yes. Carousel slide 2: When the brief comes with no extra budget, the cast is decided for you. Carousel slide 5: In firms where the day is measured in billable hours, appearing in marketing content feels like time that does not count.
    Slide 1 of 9
    CarouselNine slides in the brand look
    no button for an AI citation
    James Gayleto {{first_name}}

    Hi {{first_name}},

    There's no button that guarantees you an AI citation.

    If the plan this quarter is to get your content showing up inside AI answers, start here: there's very little a marketer can do to guarantee a citation.

    Google's AI engines, Gemini specifically, take into account basically every part of your digital presence to figure out whether you're a trustworthy source.

    That's the personal brands inside your organisation, LinkedIn especially. Reddit. Quora. Then it pulls in your company pages and the content sitting on them.

    EmailApproved 17 September 2026

    The frames are illustrative. Everything inside them is real, exactly as approved. Also live: case studies, reusable hooks and a searchable library of everything your people have said.

    Every asset knows where it came from.

    Every claim traces to the recording or names the outside source. Every version, reviewer and approval stays with the work.

    Approvals record, 20 September 2026

    Company LinkedIn: A client turns up tomorrow with no ad budget at all. Our CEO James Gayle reckons that's a good thing.

    Approved by James on 20 September 2026 at 12:13.

    An approval covers the wording shown here. If the wording is changed later, it needs approving again.

    What goes inA real recordingA podcast, cut by Quotem into subtitled clips like this one.
    The live app on a phone: an approved LinkedIn post, marked approved by one person, version 1.
    What comes outAn approved pieceWho approved it, which version, and its full history.
    The live app on a phone: the Where it came from panel, naming the idea behind the piece and its source.
    What stays with itWhere it came fromThe idea behind each line, with any outside source named.

    Real clips and screens from the live app.

    Named sources.

    Expert claims trace to the recording. Outside evidence is named in the sentence.

    Named humans.

    The signed version, the signer and the time are recorded.

    Plain claims.

    It's a provenance record, not a certificate. We say what it does and doesn't satisfy.

    The routes to attention are all changing at once.

    The firms that win will make expert judgement easier to publish, easier to find and easier to defend.

    People beat logos.

    Feeds reward credible people over polished company posts.

    1 to 2%of the LinkedIn feed was organic company-page posts in 2024, down from 7% in 2021Van der Blom, Algorithm InSights 2025

    Answers replace links.

    Buyers ask AI first, and it rewards original material it can cite.

    69.5%of UK Google searches ended without a click, January to April 2026SparkToro, data from Similarweb

    Proof becomes infrastructure.

    Source history and human oversight are becoming everyday requirements.

    2 Aug 2026EU AI Act rules on marking and labelling AI-generated content began to applyEuropean Commission

    What's live. What's next.

    We'd rather you knew. Trust is the product.

    Live now

    • Capture and importAudio and video answers, expert and client Asks, YouTube and podcast imports.
    • Create and chooseArticles, social posts, graphics, short clips, selectable hooks, brand kits and voice profiles.
    • Govern and reuseNamed outside research, multi-person approval, a searchable library, a chat workspace and export.

    Next

    • Teleprompter
    • Direct publishing and scheduling
    • Citation tracking
    • Document-system integrations

    Five firms. Ninety days. Build it with us.

    This is early software. We'll tell you what works and what doesn't before you sign.

    • A named sponsor inside your firm
    • A fortnightly call with the founder
    • Your experts and clients invited by link
    • Everything exportable in full
    • Governance included, never gated
    James Gayle and Theo Paphitis holding Solent University's Graduate Entrepreneur of the Year award, 2022.
    With Theo Paphitis at Solent University's Graduate Entrepreneur of the Year award, 2022.
    “The useful thinking was never the problem. Getting it out of busy people, shaped, checked and approved was.”
    James Gayle, founder
    10M+organic views delivered for clients
    10 yrsrunning B2B organic content