AI-assisted content, with a real expert behind every word.
Quotem is AI-assisted, not AI-generated. Every piece starts with a person talking about what they know. AI does the writing, design and editing in between. Nothing goes out until a named person approves the exact words.
The ideas, facts and opinions come from a real person, out loud, in their own words.
AI turns that into posts, articles, emails, graphics and clips in their voice and your brand.
A named person approves every word. Change anything and it needs approving again.
Why Quotem exists
AI made writing almost free, and feeds filled up with content nobody really stands behind. Buyers notice. They want to hear from the people who do the work: the partner who has seen a hundred of these cases, the engineer who knows why the last project ran late.
Those people are the hardest to get content from. They're busy, they don't want to write, and plenty of them will never go on camera. So most firms end up with a marketing team guessing at what their experts think, or a tool generating it from a prompt.
Quotem takes the other route. Experts already explain things well when they talk, the way they would to a colleague by the coffee machine. So we capture that, let AI do the craft, and keep people in charge of what's true and what gets published.
"We duct-taped four tools together to make it happen. We thought: there has to be a better way to do this."
James Gayle, founder, on making content by hand for clients before Quotem
Quotem started as a method. For years our team got clients' leaders talking once a month and turned that conversation into a month of content. It worked, but it took a studio, editors and a lot of chasing for sign-off. Quotem is that method as software, with the studio, the editing and the chasing taken out.
AI-assisted, not AI-generated.
The line is simple. People supply the expertise and the decisions. AI supplies the speed.
| What people do | What Quotem's AI does |
|---|---|
| Decide what's worth saying, and who should say it | Suggests ideas from your business, the news and what people search for |
| Talk through what they know, in their own words | Transcribes it, finds the point and drops the ums |
| Own every fact, figure, client name and opinion | Writes posts, articles and emails using only what was said |
| Set the brand: voice, words to use and avoid, look | Designs graphics and cuts clips inside that brand |
| Approve the exact words, and choose what goes out and when | Checks each piece against the recording, the brand and the person's voice |
The rules built into the product.
These aren't settings someone can switch off. Quotem works this way for every customer, on every plan, because content with a name on it has to be something that person would actually say.
Start with a real personEvery piece begins with someone talking: you, an expert, a colleague or a customer. Quotem never writes from a blank prompt.
Only what they saidA piece never adds a figure, client or quote that nobody gave. Outside facts appear only when you ask, with the source named in the sentence.
Their voice, not oursEach person gets a voice profile built from how they talk, kept separate from your company voice.
Consent before anyone talksContributors see who's asking, what it's for and how their words will be used. They can withdraw at any time, and withdrawn material can't be used.
Approval covers the exact wordsChange a word, a credit line or a clip and it needs approving again. Every version and every approver is kept.
Named or describedAnyone can choose to be described rather than named, and Quotem won't let a caption name them.
What happens between talking and approving.
Each piece goes through four checks before it reaches a person. It takes about six minutes.
Did we hear it right?
The transcript and the meaning are checked, so a misheard word never becomes a claim.
Does it fit the brand?
Checked against your company's voice, words and look.
Does it sound like them?
Checked against the person's own voice profile.
Does it read like a person?
A final pass removes the habits of AI writing, so nothing reads like generic filler.
Every piece is shaped with CPIO, the framework behind every piece Quotem writes: Convey one point, choose the right Packaging, keep only the Information that proves it, and put it in the right Order.
What procurement and compliance usually ask.
Short answers for the people who have to sign off on a new tool. Ask us for anything that isn't here.
Can we prove who said what?
Yes. Each piece keeps the recording, the consent given, every version and every approval. Any sentence can be traced back to the moment it was said.
Who approves before anything is published?
You choose: the person who spoke, a partner, compliance or a client. Approvers sign off from a link without an account, and nothing posts until they have.
What if a contributor changes their mind?
They can withdraw at any time. Withdrawn material can't be used in anything new, and anyone can ask to be described rather than named.
Will it make things up?
Quotem only uses what was said. It doesn't add figures, clients or quotes. Outside facts appear only when you ask for them, with the source named.
| Where your data lives | |
|---|---|
| Your database and files | Hosted in London |
| Backups | In the EU |
| AI, transcription and video providers | Process in the US. The full list of providers is available to customers and on request; our subprocessors page explains each kind |
| Accounts | Only your team signs in. Experts and approvers use a link |
Who's behind it
Quotem is built by James Gayle and the team behind The Straw Hat Group, a content partner for B2B and public-sector firms. James started out running social for brands like Barclays, American Express GBT and the University of Southampton, then built his own studio in 2020. Across clients, the content passed 10 million organic views with no paid ads behind it.
- Ten years running B2B organic content
- Barclays Black Founder Accelerator, 2021 · Solent University Graduate Entrepreneur of the Year, 2022
- Foundervine Immerse Catalyst, with Lloyds, and the All Blue accelerator, Madrid, 2026
Need this for a procurement pack?
Email hello@quotem.ai and we'll answer your questions directly, or start with your own account today.