Subject matter expert content, without your experts writing a word.
Send your experts, partners and customers one link. They talk for ten minutes, like they would by the coffee machine. You get posts, articles, emails and clips for them and for the company, approved word for word.
What has been sent for approval, and who still needs to say yes.
In short: the fastest way to get content out of busy experts is to stop asking them to write. Quotem sends one link, they talk for ten minutes on any device, and your marketing team gets every format back to approve. Experts never need an account.
Your best ideas are stuck with people who won't write.
Partners, engineers and clinicians know the most and post the least. They're busy, and they don't want to become influencers.
of B2B marketers create thought leadership content.
say employee participation in it is minimal or limited.
name limited resources as a top challenge.
Source: Content Marketing Institute, B2B Content and Marketing Trends 2026 (October 2025, 1,015 marketers).
Everyone has one job.
Your marketing team sends the link. Your experts just talk. Your approvers sign off from a link. Nobody but your team needs an account.
Your marketing team
Picks who to ask and what it's for. Quotem drafts what to talk about and emails the link from you, by name. You see when they open it.
Your experts and customers
Agree how their words will be used, then talk, voice only or on camera. Ums and restarts are fine, and nobody needs a retake.
Your approvers
Partners, compliance or the client go through each piece from a link and press Approve or Needs changes. Every version and approval is kept.
From an expert's head to approved posts in two days.
For an in-house team, the hard parts are getting the expert to say it and getting everyone to sign it off. Quotem does both in one flow, then schedules what's approved.
The link goes to Priya from you, by name. You can see when she opens it and when she's answered.
Posts for her profile and the company page, an article and a newsletter, all checked against what she said.
Priya approves her own words. Your partner and compliance sign off from a link, with no account.
Approved pieces go on the calendar for her profile and your page. Change a word and it goes back for approval.
What to make next, and where ideas come from.
Ask your experts about what buyers are searching for.
Quotem suggests what to make each week from your business, the news on your topics, real Google searches, what Google's AI says, and what's doing well on social. Pick one and send it straight to the expert who knows.
- Experts talk about questions people actually ask
- Articles come with a page title, description and the questions they answer
- No more guessing what to write about
Employee advocacy, from everyone who knows something.
Experts never sign in, so you don't pay per person who takes part. A programme with forty contributors costs the same as one with four.
Partners and directorsPosts for their own profiles, in their own voice.
Engineers, clinicians and specialistsArticles and guides that answer what buyers search for.
CustomersCase studies they approve themselves.
New hiresRecruitment posts in their own words.
Working in law, accounting or consulting? See marketing for professional services firms.
The record your partners will ask for.
Every line traced to the moment it was said. Every approval and version kept. Consent captured before anyone talks.
Our approach
The rules built into Quotem, the checks every piece goes through, and where your data lives.
4 hours of talking a month, 2 people sign in, 4 social channels, approvals, the Library and results by person. Another person is £25 a month.
Questions from marketing teams
How do you get subject matter experts to create content?
Don't ask them to write. Send them a link with a couple of things to talk about and let them answer out loud for ten minutes, the way they'd explain it to a colleague. Quotem turns that into every format, in their voice, and they approve the exact words.
Do experts need a Quotem account?
No. Experts, partners and customers answer from a link on any device. Only the people who run Quotem sign in.
Can approvals include compliance or a client?
Yes. You choose who approves; each gets a link and approves the exact wording. Any later change needs approving again.
See it with your own experts.
Bring one thing your best expert could talk about for ten minutes.