James Gayle
Founder of Quotem. Ten years running organic content for B2B and public-sector firms, and the content partner behind The Straw Hat Group.
About James
James started out running social and content for brands including Barclays, American Express GBT, the University of Southampton and WestQuay. In 2020 he went out on his own and built Shogun Social in Southampton, which grew into The Straw Hat Group, a content partner for B2B and public-sector firms.
The method there was simple: get a client's leaders talking once a month and turn that conversation into a month of content. Across clients, the content passed 10 million organic views with no paid ads behind it. Quotem is that method built as software.
He writes about getting content out of busy experts, building authority on LinkedIn, and how firms show up in AI answers.
Along the way
Started Shogun Social in Southampton
Barclays Black Founder Accelerator
StartUp Awards Rising Star, South East, and Solent University Graduate Entrepreneur of the Year
Opened Hampshire Podcast Studios
Foundervine Immerse Catalyst, with Lloyds, and the All Blue accelerator in Madrid. Building Quotem
Posts by James
Every one started as James talking, and was written and approved in Quotem.