Experts
GuideHow to get subject matter experts to create content
Stop asking them to write. What to send, what to ask and how to get it approved without chasing.
PlannedLatest guide
"There is no button you can tick."
From a recorded answer by James GayleCan you guarantee a citation in an AI answer?
No single tactic guarantees it. AI engines look at your whole digital presence before they decide you're a source worth trusting, and that starts with your people, not your company page.
James Gayle · 4 minute readAll articles
Search
GuideGood search engine optimisation is good AI visibility
Why the basics that help you rank on Google are the same ones that get you quoted by AI.
PlannedProfiles
GuidePersonal profiles or the company page: where should B2B content go?
Why one answer should become both, and what changes between the two versions.
PlannedConsistency
From the founderOrganic social compounds like an index fund
Why showing up every week beats the big campaign, and how to keep going when the numbers are small.
PlannedJust talk
From the founderWhy we never call it an interview
The word that makes experts freeze, and what happens when you ask them to just talk instead.
PlannedAI-assisted
From the founderAI-assisted, not AI-generated: where we draw the line
What we let AI do, what we never let it do, and why every word still needs a person behind it.
PlannedWatch
Short clips and full conversations, cut by Quotem from people talking.
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Ten minutes of them talking becomes an article ready for search, plus the clips and posts to go with it.